Blog
Newsletter issues and essays on career sovereignty, tech leadership, and building in public.
A brand in your inbox showed up in 53.6% of AI answers
A new study on how email shapes what AI recommends and why owning your distribution is the whole game
July 9, 2026Cristian LascuRead moreThe free report that shows which questions you're the answer to
Distribution is the next frontier
July 2, 2026Cristian LascuRead moreGoogle buries the pages AI cites 536 times
So I did an in-depth audit which flipped my SEO/AEO/GEO thinking completely
June 25, 2026Cristian LascuRead moreGoogle cut my reach ~56%. My AI citations went up ~21x
Google Core update landed in May. One search surface punished my site, another rewarded it, and the rule behind both turns out to be identical.
June 18, 2026Cristian LascuRead moreMy AI citations kept climbing. So I dug deeper to understand what was actually happening
Citations number hit 265. One dashboard couldn't explain it, so I went looking across three. The fuller picture is more interesting than the number
June 11, 2026Cristian LascuRead more18 to 163 AI citations in two weeks. Here's exactly what I changed
The breakthrough I got, the one page that drove most of the increase, and the free playbook is now live if you want it
June 4, 2026Cristian LascuRead moreBuilding well isn't the moat anymore. Distribution is
The synthesis question every senior technologist I know is quietly asking, and the working answer I keep coming back to
May 28, 2026Cristian LascuRead more7 ways to capture readers on the same page
And the conversion stack I'm shipping on my own site
May 21, 2026Cristian LascuRead moreWhy I'm spending less time on Google SEO and more on AI citations
Google sent me 2,580 impressions. But something else converted 10x better
May 14, 2026Cristian LascuRead more1,570 Impressions but only 15 Clicks
Here's the diagnosis, the fix, and the audit playbook
May 7, 2026Cristian LascuRead moreI Ran My Own Workflow on 5 Senior Technologists
Here's What Survived
April 30, 2026Cristian LascuRead moreYour Domain Is Your Unfair Advantage
Here's How to Mine It
April 23, 2026Cristian LascuRead moreI Shared My SEO Strategy
The Community Asked for the Playbook
April 16, 2026Cristian LascuRead moreYour Website Is Already Talking to You
Here's What Mine Said
April 9, 2026Cristian LascuRead moreNobody Can Find What You Build If You Don't Make It Discoverable
Why Good Work Still Doesn't Get Found
April 2, 2026Cristian LascuRead moreThe Building Loop
And the System Behind Everything I've Shipped
March 26, 2026Cristian LascuRead moreWhat Most Technologists Get Wrong About Revenue Streams
The patterns from 5 brainstorm sessions, and how to fix them
March 19, 2026Cristian LascuRead moreWhy Your Side Project Needs a Business Model (Not Just Code)
Think your business through, even from before writing the first line of code
March 12, 2026Cristian LascuRead moreHow to Build a Side Project While Working Full Time
Working full time and want to ship a side project? Here's the exact system
March 5, 2026Cristian LascuRead moreDeveloper Visibility: You're Less Visible Than You Think
Discover what you can do to make yourself more visible
February 26, 2026Cristian LascuRead moreCareer Sovereignty: Own Your Professional Future in Tech
Protect Your Professional Future in Tech
February 19, 2026Cristian LascuRead more