AI & Visibility
When doing distribution, SEO is the easy answer
But I would start with something else
October 8, 2026
// FIELD NOTES
Field notes on automation that actually ships.
What we learn building machines for small firms, written so you can use it without us.
Looking for the numbers behind your own trade? Read the five industry breakdowns
Essays
How fast do you answer a new enquiry?
In the best-known study on this, the average business took 42 hours to reply
October 1, 2026
AI & Visibility
Why the automation you built with AI keeps breaking
The happy path is the easy part
September 24, 2026
Essays
When nobody knows you, polish is the only evidence
The difference between something unfinished and something small
September 17, 2026
Essays
I stopped charging by the hour
This is what I charge for instead
September 10, 2026
Side Projects
Client acquisition: build trust or spend what you have
Two ways to build trust in a service business
September 3, 2026
AI & Visibility
What 27 issues of research turned into
I am doing the work instead of just explaining it
August 27, 2026
Essays
Going from 5% to 10% conversion beats doubling your traffic
Two directions to more clients. One is cheaper to control
August 20, 2026
AI & Visibility
My click rate doubled while my ranking got worse
Google references now the pages it uses in AI answers
August 13, 2026
Essays
Free costs more than you think
The hidden price of free
August 6, 2026
AI & Visibility
I built 4 distribution channels
Organic social, SEO, directories and lead magnets
July 30, 2026
AI & Visibility
AI reads your business emails before your reader does
What changed in the inbox this year, and a 30 minute check that protects the one channel you own
July 23, 2026
AI & Visibility
Rankings stopped predicting who gets cited
My data says so too
July 16, 2026
AI & Visibility
A brand in your inbox showed up in 53.6% of AI answers
A new study on how email shapes what AI recommends and why owning your distribution is the whole game
July 9, 2026
Essays
The free report that shows which questions you're the answer to
Distribution is the next frontier
July 2, 2026
AI & Visibility
Google buries the pages AI cites 536 times
So I did an in-depth audit which flipped my SEO/AEO/GEO thinking completely
June 25, 2026
AI & Visibility
Google cut my reach ~56%. My AI citations went up ~21x
Google Core update landed in May. One search surface punished my site, another rewarded it, and the rule behind both turns out to be identical.
June 18, 2026
AI & Visibility
My AI citations kept climbing. So I dug deeper to understand what was actually happening
Citations number hit 265. One dashboard couldn't explain it, so I went looking across three. The fuller picture is more interesting than the number
June 11, 2026
AI & Visibility
18 to 163 AI citations in two weeks. Here's exactly what I changed
The breakthrough I got, the one page that drove most of the increase, and the free playbook is now live if you want it
June 4, 2026
Side Projects
Building well isn't the moat anymore. Distribution is
The synthesis question every senior technologist I know is quietly asking, and the working answer I keep coming back to
May 28, 2026
Side Projects
7 ways to capture readers on the same page
And the conversion stack I'm shipping on my own site
May 21, 2026
AI & Visibility
Why I'm spending less time on Google SEO and more on AI citations
Google sent me 2,580 impressions. But something else converted 10x better
May 14, 2026
Essays
1,570 Impressions but only 15 Clicks
Here's the diagnosis, the fix, and the audit playbook
May 7, 2026
Essays
I Ran My Own Workflow on 5 Senior Technologists
Here's What Survived
April 30, 2026
Essays
Your Domain Is Your Unfair Advantage
Here's How to Mine It
April 23, 2026
AI & Visibility
I Shared My SEO Strategy
The Community Asked for the Playbook
April 16, 2026
Essays
Your Website Is Already Talking to You
Here's What Mine Said
April 9, 2026
Side Projects
Nobody Can Find What You Build If You Don't Make It Discoverable
Why Good Work Still Doesn't Get Found
April 2, 2026
Side Projects
The Building Loop
And the System Behind Everything I've Shipped
March 26, 2026
Business Models
What Most Technologists Get Wrong About Revenue Streams
The patterns from 5 brainstorm sessions, and how to fix them
March 19, 2026
Side Projects
Why Your Side Project Needs a Business Model (Not Just Code)
Think your business through, even from before writing the first line of code
March 12, 2026
Side Projects
How to Build a Side Project While Working Full Time
Working full time and want to ship a side project? Here's the exact system
March 5, 2026
AI & Visibility
Developer Visibility: You're Less Visible Than You Think
Discover what you can do to make yourself more visible
February 26, 2026
Career Leverage
Career Sovereignty: Own Your Professional Future in Tech
Protect Your Professional Future in Tech
February 19, 2026