Question 1

I don't have time to build something on the side

Accepted Answer

You don't need 20 hours a week. This is designed for 2-4 hours of focused work, the kind of time you're already spending scrolling LinkedIn or thinking "I should build that."

The system works because it's not about adding more work. It's about redirecting what you're already learning at your job into something you own. I built my first system while managing 20-person teams, traveling for clients, and finishing an Executive MBA. It's not about having time but about having a process that fits real constraints.

Question 2

Is this only for full-time founders?

Accepted Answer

No. This is specifically NOT for full-time founders.

This is for people who want ownership and leverage without quitting their job or becoming someone they're not. You don't need to post selfies, build a personal brand, or pretend to be a startup founder.

Most technologists building real leverage do it quietly, systematically, and alongside their actual work. That's exactly what this teaches.

Question 3

I don't know what to build

Accepted Answer

That's actually the right place to start.

You don't need a startup idea or a grand vision. You need one useful thing you'd actually use yourself: a tool, a framework, a documented process.

The system helps you shape messy ideas into a shippable first step. You'll know what to build once you start moving.

Question 4

Why not just focus on getting promoted or switching jobs?

Accepted Answer

Promotions and job switches aren't bad. They're just limited.

Every time you switch companies, you start over. Your leverage resets. What if you built something that compounds regardless of your title, your manager, or your employer?

This isn't about choosing between career growth and building your own thing. It's about designing optionality so you're never completely dependent on one company's roadmap or one manager's approval.

Question 5

This sounds like another course or guru thing

Accepted Answer

Fair concern. The internet is full of people selling dreams they didn't build themselves.

I'm not selling a course or a secret system. I'm sharing what I'm actively building and the frameworks I have used to ship products while holding a demanding job. Everything I share is tested in public before I ever ask you to engage with it.

You can see my build logs, my process, and my results before deciding if this is for you. No pressure.

Question 6

How often will I receive the newsletter?

Accepted Answer

Weekly. Every Thursday, you get one focused insight: a framework, a build log, or a leverage-design principle.

No email spam. Just what's working, documented clearly enough that you can apply it the same week.

Question 7

Can I unsubscribe anytime?

Accepted Answer

Yes. One click, no questions asked.

But if you unsubscribe, consider this: the gap between having ideas and shipping them won't close on its own. If not this system, what's your plan?

Frequently Asked Questions