Ask an AI where to buy CNC oil in Canada. For a week, the first answer was CNC Market.

Before

The first phase was an in-depth analysis of CNC Market: page health, page structure, keyword management, indexability and surfaceability, title format and length, page formats in general. One question sat behind all of it: what does a search engine or an AI agent surface when someone looks for what CNC Market sells?

As the engagement progressed, it became clear that value was still being left on the table. The brand had a lot of prospective customers who needed a nudge to become customers. That became the third phase: a custom-made funnel to drive revenue growth.

What we built

Page health first. Titles, descriptions, and everything that lets the pages be indexed and surfaced well by search engines and AI models. The general SEO groundwork.

Then the catalogue overhaul. The platform had grown, and the way it was organised had not kept up. We restructured it so the shop is easier to navigate and understand, for new visitors and for existing customers, who got a better platform out of it. Revenue rose with it.

Then the custom funnel. Built for the prospective customers who had shown interest but not ordered. It picks them up, brings them to the order, and drives the revenue growth from there.

After

Once the changes were live and search engines and AI models had recrawled the pages, CNC Market was the main name that came back for Canada when asking for CNC-related products such as oil and coolant. It stayed that way for a week. That turned into more customers, and into more revenue.